Understanding GEO & AI search
The shift from Google's blue links to AI-generated answers is changing how brands get discovered. These guides explain what Generative Engine Optimization is, why it matters now, and how to measure where your brand stands across ChatGPT, Gemini and Perplexity.
SEO Is Fading. GEO Is the New Battleground.
Buyers increasingly start with ChatGPT, Gemini and Perplexity instead of Google. When the answer is a paragraph, not ten blue links, ranking #1 isn't enough. Here's what changes.
What Is GEO (Generative Engine Optimization)?
GEO is the practice of making your brand visible and accurately represented inside AI-generated answers from ChatGPT, Gemini and Perplexity. Here's what it means, how it differs from SEO, and the levers that matter.
How ChatGPT, Gemini & Perplexity Decide Which Brands to Recommend
AI answer engines don't pick brands at random. Training data, real-time retrieval, trusted citations, structured data and authority signals all feed the recommendation. Here's how it works — and what you can influence.
How to Measure Your Brand's AI Visibility
You can't improve what you don't measure. Here are the metrics that matter for AI search visibility — mention rate, position, sentiment, and competitor share of voice — and why spot-checking by hand doesn't scale.